Boss Orange. Founded in 1924, world renowned German fashion house Hugo Boss has long been a key name in trendy, tailored menswear. The marque became significantly popular in the 80s thanks to its statement power-suits, and the pastel colored blazers it provided the cast of hit show Miami Vice, an aesthetic now iconic of the era. Since, Hugo Boss has developed to parent several sub-labels including BOSS Orange; a quirky, youth-orientated arm best known for its denim based casual wear.