Dita came up with a plan to introduce stylish eyewear inspired by vintage frames from the 50's through the 80's. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita's logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.